Advantage Group

Pharma Co. New Teams Launch

The Brief: Our Pharma Co. client had recently reorganised their sales and marketing teams and were holding a national conference to role out their new teams in new business units.

Our Pharma Co. client had recently re-organised their sales and marketing teams and were holding a national conference to role out their new teams in new business units.

However one of the new business units was comprised of a variety of people who were formerly working across different parts of the business and they wanted a launch event with a difference and not just “death by Powerpoint”.


Our concept was to amaze and wow the new members of the team and capture their attention from the moment they walked into the meeting room. The room was completely transformed by use of a white spandex interior and set and white furnishings. We lit the walls and set and changed the lighting effects at appropriate times during the launch event. Use of existing corporate video was made, as was uplifting music to create the right atmosphere for the launch. Team building activities were then used to break the ice and introduce new colleagues.

We provided the following services:

  • Event concept design and execution
  • Full production to include set, stage, light, sound and projection
  • Furniture and linens
  • AV technicians
  • Team building
  • Event Manager on site
Upon receiving a proposal that was comprehensive, creative, and clearly illustrated, we decided to use Advantage Group over their competitors to assist with our high-profile Global Leaders Meeting. In the end, we know we made the right decision! The team was well organized, professional, and readily available to handle all of our requests. They are meticulous with details, they know how to think-outside-of-the-box, and they can either lead you in the right direction or simply follow your direction perfectly. While planning a high-maintenance program, it is a meeting planner's dream to work with a partner that allows you to relax because you know that they've anticipated your needs and have them under control. And that is how working with Advantage Group makes you feel - comfortable. I highly recommend them. Kelly McGrath, Senior Meeting Planner, Pfizer USA

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Advantage Group is a registered trading name of Belgrave Group Limited, a company registered in Dublin (CRO 69607).