Virtual Familiarisation Trips

Virtual Educational Fam Trips
for international buyers from Germany and Spain

Virtual Fam Background Picture
Virtual Fam Background Picture
Virtual Fam Background Picture

Advantage managed the execution of two virtual fam trips in partnership with Fáilte Ireland in December 2020. The virtual trips were targeting international meeting planners located in Germany and Spain, showcasing the best of Ireland’s MICE product.

We designed, created and managed a unique, innovative, fun and inspirational itinerary for MICE buyers. The virtual itinerary was hosted live with the educational experience delivered via a mobile application, allowing buyers orientate themselves around a map of Ireland.

The virtual experience was delivered using a combination of mobile app with a virtual live presentation element, allowing for engagement, gamification, and live Q&A.

We managed all aspects of these virtual fam trips, including speakers, trade partners, buyers’ engagement. app technicians, app content, teaser campaigns, time schedules and rehearsals.

We worked with our tech partners to develop a bespoke app that buyers would use to travel virtually around Ireland.

We hosted live presentations on the Zoom platform with 6 trade partners, each of them had 5 minutes for their live speech and a video that was played on Zoom, but it was also available in the app for buyers to go back and explore at any time.

We added some gamification with a Quiz at the end of all trade partners presentation with questions about the properties/ activities they represented. The winner of the Quiz received a prize. This way, we kept buyers’ engagement throughout the virtual event.

An icebreaker activity was incorporated with a live storyteller to engage attendees prior to the event kick-off. The entertainment continued throughout with the grand finale of traditional Irish musicians playing out the event. Prior to the event, attendees received the lyrics of a song and a bodhran (Irish drum) as part of a teaser campaign; they didn’t know until the end of the virtual event that they had to join our Irish musicians in singing and playing a famous traditional Irish song.

These events were a huge success, with both German and Spanish buyers alike.

Molly Malone Lyrics

These events included:

  • Delivery of 2 x webinars for international buyers from Germany and Spain
  • Videos and PowerPoint presentations – mix of screen sharing and master deck presentations
  • Integration of a bespoke mobile application
  • Video tutorial with full instructions was provided prior to the webinar
  • Live Storytelling, Quiz Game and Live Entertainment
  • Moderated Q and A
Molly Malone Lyrics

“Fáilte Ireland partnered up with Advantage to deliver a virtual FAM trip to German Clients late last year. The team at Advantage were always on hand to support the delivery of the fam. Given it was a new environment for all, Advantage hit the ground running and soon became experts in delivering an excellent virtual itinerary. Their can do attitude and solution focused approach to everything made Advantage the perfect partner for a virtual fam.”

Sandra Fahy, Meet in Ireland Officer, Fáilte Ireland